R&D TeamEstablished in July 2009 and composed of reputed specialists, the Committee took part in the R&D program to advance 1000mercis interactive marketing advertising techniques. An ambitious goal for a changing sector.
Since its creation, 1000mercis invests in" R & D ". The purpose of the research is to advance interactive marketing and advertising techniques that are still in their infancy. With its pioneer status in the interactive marketing and advertising field, 1000mercis has brought together some of the leading experts on the subject from academia to accelerate Research and Development Strategy.The R&D team is comprised of the following people:
- Theodoros EVGENIOU, INSEAD Associate Professor of Decision Sciences and Technology Management
- Gilles LAURENT, Professor of Marketing, HEC Paris
- Bernard PRAS, Professor of Marketing, University of Paris-Dauphine and ESSEC Business School
- Elisabeth TISSIER-DESBORDES, Professor of Marketing, ESCP-EAP
- Nicolas VAYATIS, Professor of Mathematics, ENS Cachan
Theodoros (Theos) EVGENIOU is an Associate Professor of Decision Sciences and Technology Management at INSEAD. Having won medals in international mathematical Technology Managementolympiads (in places like China, Sweden, Romania, etc), he received two BSc degrees, one in Computer Science and one in Mathematics, simultaneously from MIT, from where he also graduated first in the MIT class of 1995 dual degrees in Mathematics. He then received a Master and a PhD degree in Computer Science, also from MIT. Before joining INSEAD, he has held positions in companies in Japan and in the US and has been involved in a high-tech start up. At INSEAD, Theos has been teaching courses on data analytics for business, models for decision making, and management of technology investments and innovation. His research focuses on models for decision making and preference measurement for new product development and Marketing, data analytics in Marketing and Finance, and machine learning.
Gilles LAURENT graduated from HEC and MIT (MS and Ph.D.). He is a Professor at HEC Paris (statistics, sales promotion). He published articles in Management Science, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing , Journal of Marketing, Journal of Consumer Research, Marketing Letters, other journals and three books. His current research focuses on various topics: the impact of age on the consumers choice of brands (with Raphaelle Lambert- Pandraud and Etienne Mullet), the consumers estimate of their chances of winning in promotional lotteries (with Sandra Laporte), the causes of shortages in hypermarkets (with Sandrine Macé) and the memorisation of prices in the short-term by consumers (with Marc VANHUELE).
Bernard PRAS is a Professor of Marketing and Management at the University of Paris Dauphine (France). He is Director of the DMSP (Dauphine Marketing Strategy Prospective) Research Centre and the former Vice-President of the Scientific Council of the University Paris Dauphine. He is the Publication Director of the magazine "Decisions Marketing". He is the former President and founder of the French Marketing Association and Vice-President for Publications.
Elisabeth TISSIER-DESBORDES is a professor in the marketing department of ESCP Europe. An ESCP graduate, she began her career in advertising agencies, before undertaking a PhD, at University Paris IX Dauphine and HEC. After several years in Rouen she joined the ESCP Europe, where she created the Specialised Master in Marketing and Communication before being elected Associate Dean for Research and coordinator of the marketing department. She is now the Director of the brand and communication at ESCP Europe. Her work focuses on the study of consumer behaviour and communication. Author of numerous articles and books, she is a member of Cercle de l'Entreprise, and sits on the board of Directors of the French Association of Marketing.
Nicolas VAYATIS is currently a professor at the Ecole Normale Supérieure de Cachan. He specialises in the theory of learning statistics and predictive algorithms. His latest research focuses on stochastic approximation techniques for the calibration of sequential decision rules and the development of learning methods for scoring and ranking. He belongs to various editorial boards of journals and international conferences. He has taught statistics and non-parametric statistical learning at the Universities of Paris 6, Paris 7 and Paris 10, at the Georgia Institute of Technology, ECP and ENSAE. He is currently a professor at MSL (Centre for Mathematics and their Applications) at ENS de Cachan and is responsible for teaching statistics at the Ecole Centrale Paris.
An extensive program guided by the research priorities of 1000mercis Group.
"We are proud to have managed to gather so many recognised experts," said Yseulys COSTES, CEO and cofounder of 1000mercis Group. "Research and development is very important for the competitiveness and growth of 1000mercis. The interactive marketing and advertising market is still in its infancy, there are numerous answers and solutions to improve the performance of the actions of our advertisers. This is what we do."