23 February 2000: Yseulys Costes and Thibaut Munier create 1000mercis.
Their professional experiences allow them to believe that interactive media is a break through innovation in advertising and marketing fields. This philosophy is the foundation of the 1000mercis Group and it is what allows the group to grow.
2001: First interactive marketing campaign for Voyages-SNCF.com.
1000mercis innovates by offering advertisers a new interactive marketing technique called "data collection campaign". This technique maximises the performance of Internet media by combining personalisation, datamining and viral marketing. The first campaign developped for voyages-sncf.com called "Vols à gratter" was a huge success, with 143 528 participants and 7,14 millions page views. This has become a benchmark as it is presented as such in the seventh edition of "Mercator".
2002: Launch of the Email Attitude Program.
With its expertise and its image highly acknowledged in the sector, 1000mercis decided to launch the Email Attitude program to monetise the databases of its sites and partner sites. Email Attitude is the first shared targeted interactive advertising program.
2003: Launch of MilleMercisMariage.com.
The 1000mercis Group launched the first 100% online wedding list allowing newly weds to create a custom list and to transform the list into cash. As one of the leaders in France in the online wedding list market, MilleMercisMariage provides a marketing platform for advertisers.
2005: Initial Public Offering on NYSE Euronext & Paris Alternext market.
To accelerate growth, especially on the market, 1000mercis Group completed IPO on NYSE Euronext & Paris Alternext market.
2008: Ocito acquisition.
1000mercis, with its new subsidiary Ocito, is now a complete mobile marketing agency.
2009: Creation of the subsidiary 1000mercis Ltd, based in London.
Operating in over 13 countries for clients on an international scale, the Group decided to further accelerate its international development to better meet the needs of its clients.
2010: Noteworthy use of social networks.
The Group incorporates this new relational technique in both its customer acquisition and loyalty campaigns.
2011: Customer acquisition retargeting by email.
A 1000mercis innovation. Via the Email Attitude database, 1000mercis launches a new offer to increase quickly and simply the conversion rate of visitors to a website.